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Like any other business, it is not just the product that is enjoyed by the customers. The service and the overall ambiance play a major role in the restaurant business. To promote your restaurant online, create promotional content that represents your restaurant’s food, service and ambiance in the best way possible. Read any basic book on brands such as 22 Immutable Laws of Branding and you’ll get the hang of it.
1) Create Content
The content should be delivered through every sort of medium you can think of! Following are a few ideas.
2) Facebook It!
You can ignore a platform which has 7 billion active users around the globe. Here are a few FB tips to follow.
3) Twitter Netiquettes
For many, Twitter is the e-hangout place. Although Twitter supports text only, it is highly powerful.
One positive tweet is more powerful than a neon board carrying your restaurant’s advertisement. So create an official account by your restaurant’s name and Tweet moderately. Here are a few pointers when it comes to the Twitter as a medium.
4) Into Youtube
5) Catch ‘Em Back!
All this online marketing will help you collect a huge list of fans from different platforms, i.e Facebook, Twitter and Youtube. Wherever possible, collect the details of fans such as residential location, age, gender, education, contact number, email address, and enter this information into your customer database. This database will help you do a number of things that can benefit your business. Try doing the following:
Sushi Machine Sold: 1203 as of 11/Nov/2011
Mon 15th - Thu 18th September 2014